Just ponder this one paragraph in the article by a very literate, and funny, writer:
Interestingly, the indiscriminate use of “iconic” coincides with the profusion of computer icons, emoticons, and so forth. Perhaps those ideograms may be changing the language at a level we’re not entirely aware of — turning English into an amalgam of the alphabetic and the logographic, the result of which could be a debasement of words, an elevation of graphemes, a diminution of our ability to use abstractions with precision, and a consequent epistemological degeneracy.
Hinkle is only half serious here, and there are laugh-out-loud moments later in the article. Wonderful insights on an overused word.